Last Updated on January 18, 2021.
Selling is the most important business activity and must be prioritized, planned, and done before any other business activities without any doubt. In fact, marketing is also dependent on sales planning.
Sales are of crucial importance for each and every company no matter what it is delivering whether a product or service. However, more times than not businesses overlook trivial yet vital factors that are causes of low sales. There are many web apps for PC and mobile apps to increase sales, for your both marketing and sales teams, which we will discuss in this article.
It is important for the digital-age business to focus on factors that minimize its input cost while maximizing the output. Yet what makes the most difference in business is Sales – the process which generates the revenue and ultimately benefit for all stakeholders.
Let’s consider a few factors which businesses really need to retrospect to increase sales – both online and offline:-
Best 10 Reasons for the decline in sales
Lack of attention to customer needs
It is vital for each and every company to pay special attention to consumer needs that can range in different ways for different products and services.
Also, having a brand value known for providing a great and exceptional customer service experience is always going to add quite a lot of stars to any brand’s market value.
There are quite a lot of ways in which any company can especially focus on consumer needs ranging from:-
- 24/7 hours customer service
- Paying attention to customer feedbacks
- Addressing queries that customers may have asked
- Answering customers’ questions via whatever means it has been asked from
Having some of the great customer testimonials put forward along with your advertisement can also set a great example in addressing the issue of decreasing sales.
It has been proven from multiple research that customers do consider reviews or testimonials before showing interest and hence buying any product or service.
Not paying attention to customer needs might be one of the reasons for the shortfall or decline in your business sales.
A decline in sales, even by a small number of 5%, can really take a toll on any company’s growth and hinder it to great levels.
Thus, it of pivotal importance that business owners regularly put forward strategies, implement software technologies and processes such as apps to increase sales, and understand the levels of satisfaction consumers are getting from their products or services.
Here are the 10 Best apps to improve customer service.
Poor working conditions for employees
This factor might not be directly related to sales, however, it might be one of the reasons for a decrease or decline in your company’s sales.
Productivity is directly related to how efficient employee’s working conditions are from the availability of resources to the environment around the employees.
One factor that is highly correlated, whether not directly, with sales is the working environment. How an employee feels in a company highly impacts productivity and hence ultimately causing either a decline or an increase in sales.
That is why all business owners need to make sure that their employees are having great working conditions to produce the best outcome.
While considering the working conditions of employees, there are certain aspects that employers need to consider for providing an environment which increases productivity resulting in growth or increase in sales:-
- The physical environment from the availability of proper space for an employee
- Availability of resources, such as apps to increase sales, that are needed by an employee
- Feeling mentally great can come from getting recognition and validation by the employer for their performance
- Having a safe and secure space
- Friendly environment at the workplace to feel motivated to come
- Having enough time to take a break in between
There are so many factors that contribute to the working conditions of employees and making sure that they are dealt with properly is really important for the productivity of employees.
The sales are vital and if a business wants to ensure the growth in sales then it is important that the working condition of employees is great and meets the requirement.
Here are the 7 best apps to increase productivity of your employees.
Not having a special attribute to set your product or service apart
There are so many similar and competing products in the market that it is extremely important to create a proposition for your product or service that sets it apart from the rest of the products available in the market.
We know so many brands of toothpaste and all of them have their own loyal customers’ army obviously, there is fluctuation over a period of time but they all have a very specific proposition that sets them apart from others. For example:-
Colgate is known for its content from salt to other refreshing elements while close-up is setting itself apart by saying it provides an instant white smile and if we take another example of Sensodyne then it has put forward the medical aspect of, as it deals with sensation, making your gums strong.
In fact, all these 3 toothpaste brands are the same, mostly, and the prices are also close to each other, however, they all have their own loyal customers accordingly.
Differentiating your product from others is needed by every business owner to make sure that his/her business sales do not go down.
It is important that you set your product apart from others by putting a unique feature into it so that you can ultimately create an army of consumers who is loyal; otherwise, it can become one of the biggest reasons for non-performance of sales as your product can’t be distinguished.
Know how you can differentiate your product or service from others using these 5 best ways to increase sales.
Not having an efficient management
Management is the single most important factor that goes into running any successful business. It is important that everything is managed efficiently from budget to employees along with meeting the goals of the company.
There are so many companies in the world some are on the peaks of their growth while some are standing on the verge of shutdown and the single cause for all of it is management if done right it can make any business grow in a very short duration of time and if not shut down won’t need more than a few months.
All the business needs to have astounding management to tackle all the unexpected things that can come, from anticipating everything and being prepared while focusing on the present and maximizing the effort everything needs to be inline.
Mismanagement has chain effects if one aspect, say finances of a company go down it will take everything down with it. That’s why it is vital that companies hire the best people for management as you need to be a jack of all trades for it.
Good business leadership and management teams are always found to be in good company with the best tools and technologies of the trade such as apps to increase sales both online and offline, apps to do effective digital and outdoor marketing, apps to provide impeccable, exceptional, and remembered customer service experience, etc.
To build efficient management, as a business owner, in your company you can implement effective software technologies such as ERP, CRM, HRM, etc.
ERPNext is undoubtedly the best FREE and Open Source ERP software technology that you can implement in your own company for as low as $5 per month [cost of a single virtual server]. ERPNext provides ERP, CRM, HRM, and much more.
Also read: Top 10 FREE and Paid VPN Services
Scaling with a short-term plan
We know you want to grow your business and sales but growth does not happen overnight and as a matter of fact not even in a few days or weeks. However, a decline in sales might happen overnight, or in a few days, or in a few weeks time.
To make your business and sales grow you have to give them proper time to scale.
Watch this video below by Grant Cardone where he talks about why thinking long term works:-
For example, you had this projection that in one month the profit will be at a certain level, but it was above that, and it continued to grow exponentially for even next month, so, what you did by seeing this short term growth is that you hired quite a lot of people and resources, but now after six months profit is not growing at the same rate and you ask yourself why the sales have dropped, right?
These are some of the things that really hinder sales. As a business owner, you must remember that the establishment of a business obviously takes time and sales increase gradually, otherwise things can really go south.
Marketing and sales are not synchronized
The factor that makes the most impact on sales or is the sole driver of sales is marketing.
In fact, sales can only be as good as marketing strategies are.
It is important that businesses focus on marketing exclusively as it is highly important for growth in sales. If the marketing strategies in place are not good then sales are going to decrease and sometimes business owners forget to focus on the importance of how much impact a good marketing strategy can make on sales.
Marketing is not something that is indirectly related to sales but it directly influences it. For example, only through marketing strategies and analyses you can understand, how to approach sales, or how to deal with consumers, and even how to convert a potential consumer.
That is why aligning marketing strategy with sales can really make a positive impact on sales and if marketing is going in some other direction then sales can really take a plunge.
As a business owner, you can use various tools and technologies of the trade, and various web and mobile apps to increase sales, such as CRM, Email Marketing tool, Social Media Marketing tool, Busines Analytics tool, etc to synchronize both your sales and marketing.
Lack of online presence
There is famous law, known as Law in a Nutshell, which states “Supply creates, its own Demand” implying that what is available in the market or what consumer sees gets sold.
That is why if you are a business owner then it is important that you focus on spreading awareness about your product or service that you are providing as the topmost sales strategy of your business.
If no one knows about what you are selling then how will one buy it from you? That’s why if businesses encounter a decrease in sales then it might be due to their lack of online presence in the market.
In this digital age mostly each and every potential consumer first searches (and researches) the product online before buying it.
Nowadays, there are so many ways to advertise e.g. via social media, websites, ecommerce marketplaces, etc.
It has become of utmost importance to give your brand an online presence, the more the better, because that is what will ultimately create and hence increase the sales.
There are so many businesses that are having an enormous amount of sales just by getting their products or services promoted by influencers on social media channels such as Instagram, Snapchat, etc, or even having a good online reach through their own websites or accounts on online marketplaces such as Amazon.
Lack of consideration towards the competition in the market
Nowadays every product has ‘n’ number of substitutes and homogenous products; that are ready to replace your product or service, even at the slightest chance of fluctuation in the market.
That is why for every business owner it is of crucial importance to analyze the strategy of their competition along with their performance to know that you are ahead or at least at the level that they can’t beat you.
Every competitor out there is doing its best to stay in the market and grow simultaneously and that’s why you also need to be at the top of your game.
If you want to know how to increase sales then you need to analyze, using many available apps to increase sales, the strategy and value that your competitor is delivering to the consumer and make sure if you are not ahead at least you are not lagging behind your competitors.
Not well-trained sales representatives and customer care executives
If a customer is not treated right then there is a very good chance, he won’t take your product or service and even if he does, he won’t be coming back for the next time.
Most of the time, small to large, businesses do not focus much on hiring or training their employees well, especially the ones who deal with customers as they need a set of skills from a greater understanding and patience to astounding communication.
Making sure that you have great customer care service along with great sales representatives can make a substantial amount of difference in sales.
We all see reviews before buying a product and that is the precise reason certain websites put customer testimonials on their websites’ homepage making sure that people know that they value their customers.
These little things greeting the customers when they walk in taking into consideration their feedback or even complaint can really do a lot for your company.
That’s why whenever companies are seeing a decrease in sales then concentrating on providing greater customer care facilities, along with the implementation of employee training apps, apps to increase sales, apps to do efficient customer service, can really make a difference.
Not giving value to loyal customers
Having loyal customers is the best part of sales as it is kind of fixed but at certain times businesses disregard customers’ loyalty or do not give it the reward or importance it needs.
Providing certain discounts for regular customers or providing a discount card that gives them access to some kind of premier membership can really make the customers feel valued.
All a customer needs is validation or recognition by its favorite brand as its loyal customer so, if you provide with certain benefits it will create a substantial amount of profit for any company as it won’t just keep his/her loyalty intact in fact he/she will also self-promote or regard your brand’s name to his or her acquaintances.
One dissatisfied customer can do quite a lot of damage to any company’s name in today’s world, as with social media one post can really play with the image of your brand.
That’s why making all your customers satisfied by providing great customer service, recognizing their customer loyalty by providing them discount offers, deals or cards can really go a long way for brand value.
Whenever you notice a decrease in sales for the next time make sure you are focusing first on loyal customers and letting them know that they are valued. There are many customer loyalty apps to increase sales of your business.
Above are the 10 best reasons that can cause a decline in sales of your business whether online or offline. While we have also discussed how to deal with the effect of low sales and how to fix the problems that you may encounter as your sales take a dive.
Though there is an enormous amount of reasons that can be listed here, however, these 10 are the best reasons or factors for the decline in your sales. To make sure that your sales are always increasing you must always keep an eye or check on the above sales decline reasons no matter how big or small your business is.
Now, let us discuss which software apps you can use to increase your business sales.
Best Apps to Increase Sales
10 Best FREE and Paid apps to improve Customer Service
Tawk.to is basically a “Live Chat Widget” for your business website and is FREE to use for 24/7 online customer service.
So, using Tawk.to you can increase your sales by providing exceptional free customer service via live chat 24/7 to your customers for FREE.
Also, you can get their feedback and create a nice little knowledge base using Tawk.to Beta Knowledge Base app, and that too for FREE, for future potential customers to gain those needed insights regarding your business.
Zoho Sales IQ + Desk
FAQ – What is a customer service management software? and what does it do?
Ans – A customer service management software basically provides you with a tool to manage all customer service requests (aka ticketing) from all the channels from telephone, email, live chat, social media channels, etc.
Zoho SalesIQ Price: FREE for 2 operators and 1 website. Also, you can integrate Zoho SalesIQ with Zohodesk.
Zohodesk Price: FREE for 3 agents. Best for small and online businesses. Thereafter, the pricing of Zohodesk is $18 USD per user per month.
Facebook messenger is a text, voice, and video chat app by Facebook which you can download on your mobile phone to interact with your contacts, and also with those visiting your Facebook pages and account.
But, did you know you can put Facebook Messenger on your website and interact with your website visitors and also convert these visitors to potential customers.
Similar to Facebook Messenger you can use Whatsapp Business App on your website or mobile to directly interact with your potential customers and answer their queries to sell your products and services to them and thus increase your sales.
Olark is the first Live Chat software to create the live chat widget that stays on your website’s page, eliminating the need for the annoying “pop-out.” page.
Price: $19 USD per agent per month.
Hubspot is a mix of content, sales, marketing, and customer service software. A lot of small to large enterprises use Hubspot as their best app to increase sales.
Marketing, sales, and service software that helps your business grow without compromise. Because “good for the business” should also mean “good for the customer.”Hubspot
Price: FREE with minimized features. Best for starters. Thereafter, pricing starts from $45 per month.
Freshdesk + Freshchat
Freshworks originally started out as a CRM in 2010 and gradually launched a plethora of products catering various needs of its customers from sales, customer support, live chat, etc.
You can use Freshchat as the live chat widget on your website along with Freshdesk as your customer support ticketing software app to understand your customers’ needs and to keep in touch with them 24/7 to increase your sales.
Freshchat Price: FREE for 100 Agents. Best for startups to medium businesses.
Freshdesk Price: FREE for Unlimited Agents for basic ticketing support via email and knowledge base. Thereafter, price is $15 per agent per month if paid annually.
Helpscout could be one of the apps to increase sales by understanding the needs of your customer through exceptional customer service.
Helpscout provides everything in a single app to help your provide an exceptional customer service helping you increase your business sales. It has Live Chat, Knowledge Base, In-app messaging, ticketing system, etc.
Price: It doesn’t have a FREE plan and it’s basic plan starts from $10 per user per month. I would have personally always wanted a FREE version of Helpscout.
FAQ – What is Knowledge Base?
Ans – Knowledge base is basically curating an online guide with content which answers all the questions which your customer might ask you before he decides to buy your product or service.
Kayako is an enterprise grade customer support management software catering a few large global brands such as Toshiba, FedEx, GE, etc.
Kayako was founded by a 17 years old guy named Varun Shoor in a small dusty town of Jalandhar, Punjab, India in 2001. Currently, Kayako is headquartered in London and is owned by a private equity firm.
Kayako has 2 versions – Kayako Clous and Kayako On-Premise.
Price: There is no FREE plan and starts from $15 per agent per month. It’s enterprise version starts from $100 per agent per month.
Zendesk or GrooveHQ
Zendesk was founded in 2007 and is one of the top customer support management software provider. Zendesk acquired Zopim live chat software in 2014.
Zendesk makes support, sales, and customer engagement software for everyone. It’s quick to implement, easy to use, and scales to fit your needs. With Zendesk, it takes hours — not weeks — to get up and running.Zendesk
Zendesk is used by well-known startups such as Mailchimp, Instacart, Grubhub, etc. and by enterprises such as Ingersoll Rand, Tesco, etc.
Price: Zendesk also doesn’t have any FREE version and the pricing starts from $5 per agent per month.
3 Best Open Source self-hosted customer management app
OSTicket is the pioneer in FREE and open source help desk software. It is written in PHP.
UVDesk is another PHP based customer support management apps to increase sales with features such as ticketing, inboxes, knowledge base, etc. and that too for FREE with source code.
Zammad is a FREE and open source customer management software written in Rubyonrails. It also provides all features such as ticketing, live chat, knowledge base, task management, email management, automatic workflow actions, social media apps, ecommerce integration, etc.
7 Best FREE and Paid apps to increase employee productivity
Voice and Video Chat Apps
You can use many Voice and Video Chat apps for PC such as Slack, Messenger, Whatsapp, WeChat, Line, Hike, etc to stay in touch with your workers and subordinates and to increase their productivity, and hence to increase your company’s sales. Most of the these productivity apps to increase sales are available for free to help you.
Task Management Apps
Many FREE and paid task management apps such as Trello, Basecamp, Asana, etc are available for you to manage yours and your teams daily tasks etc helping your company become productive and hence lead to an increase sales.
Most of these tasks management apps to increase sales are available for FREE to either use on web, or to download on your mobile phones, or to download and install on your PC using Android Emulators such as Bluestacks, Genymotion, MEmu, Anbox, NOX Player, KO Player, etc.
Performance Management Apps
The more your workers perform better using performance management apps to increase sales, the more chances are there for your company to increase sales and grow exponentially.
There many Scheduling apps available for you to help you schedule the tasks of your exmployees and workers working from multiple josites e.g. construction industry or any services based industry such as Salons, Nursing, etc. Scheduling apps such as Skedulo, When I work, etc are available for you to use either on your mobile phone or on your PC by using an Emulator such as Bluestacks 4 etc.
Digital Note Taking Apps
Expenses Management Apps
Allow your sales and marketing employees to manage their business expenses by providing them access to apps such as Expensify, etc.
There are times when your employees’ business expenses might not be fully reimbursed due to bills misplacement etc. So, use these expense management apps to increase sales by keeping your employees’ happy by reimbursing their business expenses 100%.
Keep your employees ultra focused on their business life by providing them meditation apps such as Meditation Studio. There are many FREE meditation mobile apps to increase sales which your employees can use to get their minds relaxed and increase their productivity.
5 Best ways to Differentiate your Product or Service from others
Know your Competitors
Study your competition in detail to be aware of its products or services features, pricing, policies, customer service quality, etc.
First, the features or quality which your competitors are already providing to their consumers is a base to cover these in your products or services.
Second, find out if there is anything about your competitors which their consumers don’t like about and then build or provide something better than them to grab the attention of their consumers towards your brand.
Carve your Niche
There are multiple niches available in each and every market. For example – some educational companies specialize in tech training; and within tech training, some training providers stick to a particular programming language such as Python only.
It may seem in few markets as if each and every niche is already been taken, however, don’t try to compete directly; instead, create your niche. For example – In a crowded market of coding bootcamps, Le Wagon has created an exclusive place for itself by focusing on its niche of, “Providing training to non-tech people to become programmers”.
Narrow down your Distribution Network
If you are in a manufacturing business then the best way might be to differentiate from other manufacturers of similar kind of product would be to focus on alternate channels of sales rather than just simply being in the rat race to increase the distribution network. For example – when Walmart and others were busy putting up new stores everyday, Amazon was busy selling products on its marketplace.
Establish your Credibility by building your brand
Consumers love brands; especially the niche brands. For example – Starbucks for Coffee, RayBan for Sunglasses, Levis for Jeans, Timberland for Shoes, etc.
Build a relationship with your consumer
Build a base of loyal consumers so that these consumers become your extended marketing team. For example – KFC, McDonald, Subway, Starbucks, and many others have built a strong base of loyal consumers.
5 Best CRM apps to increase sales
Hubspot has undoubtedly taken the first place among CRM apps to increase sales as it provides a FREE CRM along with an easy to use sales and digital marketing strategies, which you can implement in your business, in this digital age of post-pandemic where everyone is shopping online from food to toilet papers.
Price: FREE, thereafter $50 per month starter bundle [with annual commitment].
Close.io is the high-performance CRM app, you need for your company, differentiating itself from other CRM apps to increase your sales. It provides all the tools you need to streamline your sales processes in your company or business.
Price: It starts from $25 per user per month.
Copper is the CRM apps to increase sales for your Google Suite helping you manage your contacts, accounts, deals, emails, and files all in single place.
Price: starts from $25 USD per user per month.
Pipedrive is the CRM app designed to keep you selling. It provides CRM, apps to increase sales, features built around activity-based selling.
We believe that in sales (and in life) you can’t control results, but you can control the actions that drive deals towards completion.Pipedrive
Pipedrive’s visual sales pipeline prompts you to take action, remain organized and stay in control of the complex sales process.
Price: It starts from $12 USD per user per month.
Insightly provides an unified CRM system to help you increase your sales.
Insightly aligns Marketing, Sales, and Project teams around one view of your customers.
Customers today want relationships, not transactions. If customers feel poorly treated, they’ll leave you. Insightly gives you everything you need to build a complete view of your customers across the entire buying experience, and deliver exactly what they want—from the first “hello” to delivery and beyond.This is Insightly
Price: Starts from $29 USD per user per month.
Best Apps and Planners to Plan your Life and Business for Long Term
Angstrom’s Life Goals App
Angstrom.Life is the best web app to plan both your life and business for long term. I use it myself to plan my life and business goals.
Angstrom.Life provides you this view of Life Goals, Milestones, Projects, Tasks, etc, but you must know what your goals are before you use this app as it provides a platform to plan your goals by dividing them into milestones and stuff.
The app starts with asking you to write your obituary first along with what your friends you want would say about you when you will die, etc. You have to choose the goals and qualities of your life so that you become what you want to become by using Angstrom.Life.
Give it a try. Price: $199 USD for Lifetime License; $49 USD for per year Licence.
10X Planner by Grant Cardone
I personally use Grant Cardone’s 10X Planner to manage my big goals, daily tasks, etc so always be on the bird’s eye and hit it.
Price: $19.95 for Single copy of Planner. You can use it for as many days till you fill it full as it doesn’t have dates pre-printed on it.
Apps for Sales and Marketing
Infographic to download for easy reference
Download this Infographic below for an easy reference to these 10 factors or reasons causing sales decline when fixed will help you increase your company sales:-
Frequently Asked Questions – Apps to Increase Sales
How does better customer service affect or increase sales?
Well it is simple the more your customers are happy from your service, the more they buy from you. You can use many customer service management software applications to increase sales as listed above.
How do I attract more customers to increase sales?
1. Build a brand with an identifiable product
2. Let the word out there about your brand all over the internet, social media, outdoor places, etc
3. Provide an exceptional and remembered customer service experience
4. Build customer loyalty
5. Build partnerships with other brands
6. Grow into newer markets
Why is it important to increase sales?
I believe if a business doesn’t increase sales then it is very difficult for that business to sustain in this world of competition.
Which is the No:1 best customer service management app?
Is it necessary to use a customer service management app to increase sales?
Which are the best FREE and Open Source ERP in 2020?
I have personally used ERPNext and Odoo. I think these 2 only provide the best features and are easy to install and use in your company. You can install both on a single AWS instance or on a single 1GB RAM single droplet on Digitalocean.
You can also consider another not that popular but FREE and open source ERP called MetasFresh ERP.
Which is the best CRM in 2021 to use?
If you are a micro or tiny business owner like myself then I would recommend using Hubspot’s FREE bundle as I use it for my own freelance business to manage my customers. And, if you own a small to medium to large business then you could choose from many FREE and Paid CRMs. I would recommend ERPNext if you are looking for a Self-Hosted ERP. If you are looking for something paid SAAS-based CRM then you can either go for a) Hubspot’s Paid Bundle b) Close.io c) Copper d) Insightly e) Salesforce.